Noodle Goose started by ignoring a lot of the advice people give you about how you're "supposed" to do things.
We met in an online reality-game community, playing social strategy games built around bluffing, alliances, chaos and outthinking the people around us. Not exactly the traditional path to starting a game company, but we took the risk and it paid off.
We built Noodle Goose around a simple belief that games can be fun, challenging, meaningful and actually useful at the same time. Our first games were created using principles of Game-Based Learning for a camp supporting autistic youth. Through play, participants worked on communication, leadership and skills for the transition to adulthood. No boring worksheets disguised as games. No purpose stapled onto the side. If the games weren't genuinely fun, they didn't make the cut.
That became the DNA of Noodle Goose.
Since then, we've kept marching in our own direction, making games, events and experiences that are clever, accessible, a little chaotic and built around the people actually playing them.
We don't believe accessibility should be an afterthought.
We don't believe meaningful work has to be serious. And we're not interested in following the flock just because that path has already been worn down.
We'd rather make something strange, make it matter and see where it takes us.
MAKE IT WEIRD
Safe ideas are boring. We like strange concepts, unexpected experiences, ridiculous moments, and things people haven't played before.
EVERYONE GETS TO PLAY
Great games invite more people in. Accessibility and inclusive design aren't an afterthought — they're acts of creativity and making better games.
BE AGGRESSIVE
Success without risk is impossible. Noodle Goose honks aggressively in the direction we want to and we never cave into what is "expected" of us.
Our first large event was a 20 thousand dollar boat party that we self-financed. Executing it incorrectly would have spelled disasaster levels of risk for a small company, but our experience and creativity led to the event selling out and being covered in newspaper articles and several guides to the city.
THE WORLD HAS ENOUGH BORING STUFF. WE’RE MAKING MORE REASONS TO PLAY.
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Meet Our Co-Founders
I see playing games as an act of magic that uses mysterious and supernatural forces... our minds and our hearts! I've performed magic as a game show producer, host, and as a healthcare worker. I've been involved in research on Game-Based Learning, which led to the creation of Noodle Goose in 2025. I've since focused on helping people to discover their own superpowers through play.
My game design and production have been featured in my original game-based youth camps and programs, on Rob and Akiva Need a Podcast on the RHAP podcast network, and in several Online Reality Games I've designed and produced for. These include survival games, social deduction games, dating games, creative competitions and contests.
During my free time, you’ll find me hosting experimental social game nights and learning to speak Cantonese to connect with my cultural heritage! I also taught my dog how to speak using her voice?! It's possible, I promise!
I'm also a certified BTS ARMY!
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I’ve been obsessed with games since the N64 era and I’ve never really stopped. Over the years, I’ve built a career as a writer, strategy game designer, and award-winning film and TV director, but at my core, I’m just a silly goose who loves loving things. I have a robust background in marketing, creative writing and strategy, which helps me think both creatively and critically when building games and experiences.
For over a decade, I’ve been a lead on Endure, a live reality social deduction game that has challenged more than 500 contestants across 15 seasons and hundreds of hours of content. I’ve always been fascinated by the psychology of games - what makes people tick, bond, turn on each other, and work together - and I bring that same love of complex systems and human behavior to everything we create at Noodle Goose. I'm beyond excited to help bring weird, heartfelt, strategic, unforgettable games into the world with this team.
In my spare time I am playing sports, games and writing stories to keep people smiling.
our name and logo
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Why Noodle Goose Games?
Noodle points to the phrase "use your noodle", or "use your brain" and our mission to make clever games.
The goose references the Canada goose, an iconic Canadian animal. It's loud, silly, ferocious, and is fun to talk about!
We picked the goose because it felt like us: bold, fearless, confident and a little ridiculous. Geese go their own way, make noise and never seem too concerned with permission. That is pretty much the energy we bring to everything we make.
The logo for Noodle Goose Games was designed and created by Canadian artist and graphic designer, Adam Munroe (portfolio)
Our wild goose occupies our business communications, while our wild goose lets loose all over social media!
Learn about Noodle Goose's
Escape the Ordinary, a 2-day escape room that started it all...
Learn More